Thursday, May 21, 2020

Nike Marketing Strategy - 5981 Words

Professor Gregory F StiberBy: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi | Nike, Inc. | Marketing Plan Project | Nova Southeastern University H. Wayne Huizenga School of Business amp; Entrepreneurship Assignment for Course: | MKTP 5005 – Introductory Marketing | Submitted to: | Gregory F Stiber | Submitted by: | Brizaida Ribalta, Jessica Halsey, Shereen Hijazi. | | | | | | | | | Date of Submission: August 30th, 2012 Title of Assignment: Term Project – Marketing Plan CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I†¦show more content†¦Today’s Nike Presently, Nike, Inc. is the leading global marketer of athletic needs. The company still sells footwear, but has expanded their operation to produce and sell performance equipment, and athletic and casual clothing and accessories. Products are sold through company-owned retail stores and online website, and through a combination of independent local and foreign distributers around the world. In addition to North America, the company has had to branch out their operating segments to Europe, Asia, and other developing countries. Nike, Inc., also has other four key business subsidiaries: Cole Haan, Hurley International, Converse, Inc., and Umbro, all makers of popular footwear or apparel. With the emergence of the latest fitness revolution, exercise and sports have transformed from recreation into a social indicator of prestige. The Nike organization believes that everyone is a potential athlete and the brand has come to represent success. Though the shoes may help one move better, its value proposition includes making one appear trendy and current. The company markets the sports-inspired lifestyle and further encourages this image through its marketing strategy and use of celebrity and professional athletes to endorse their products. In the mid 1980’s, the company joined forces with advertising agency Wieden + Kennedy to begin airing national commercials on television.Show MoreRelatedThe Marketing Strategy Of Nike2833 Words   |  12 PagesGrowth strategies are used by businesses to enhance their sales and produce various products that are aimed at their target market as well as building and improving each time to consume maximum profit. One of the strategies includes market penetration; this is when a business sells the same products to an existing market. This means that whatever the products the company are selling to a particular market are being sold effectively, this usually exists of basic products the company have producedRead MoreNike Marketing Strategy7428 Words   |  30 PagesDescription of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). The sportswear market is one of the most price-competitive markets throughout the globe. Within the UK, items of sportswear are purchased by almost 90% of people under 35 years ofRead MoreThe Marketing Strategy Of Nike1428 Words   |  6 Pagesare very well polished in Nike. The owners know the correct trigger points of every class of consumer, and thus, the motivating push is given to the exact point. Emotional branding is used by Nike in several instances and this has been one of the vital areas of its operations. Nike’s position in the market is such that consumers upon hearing the name of Nike are sure that they shall be getting state-of-the-art products. Though there is no scale of comparison to say that Nike is better than the competitorsRead MoreNike Marketing Strategy1 853 Words   |  8 PagesNike s marketing strategy is an important component of the company s success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: Just do it.[40] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike s marketing mix contains many elementsRead MoreNike Marketing Strategy4572 Words   |  19 PagesNike story Nike Clothing | Nike Shoes Men o Men Nike Footwear Women Women Nike Footwear Girls o Girls Nike Footwear Boys o Boys Nike Footwear Nike shoes and sportswear clothing Nike trademarks the â€Å"Swoosh† logo and the â€Å"Just Do It† slogan. Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the company was originallyRead MoreMarketing Strategies For Nike And Adidas1317 Words   |  6 Pagesare many forms of strategies that a company can utilize to develop their product or service into the market industry. Not having a strategic plan or goal can be very challenging. Therefore, it is vital to have an idea of the business because this can affect how the consumers and customers interact with your business. Within this paper, promotional and advertising strategies will be discussed for the sports apparel of Nike and Adidas. According to the research, promotional strategy is a two-way interactionRead MoreMarketing Strategy Of Nike, Inc. Essay1391 Words   |  6 Pagescompanies use information from marketing to enhance their competitive advantages in their specific industries. When implementing a marketing strategy, the companies need to analyze their marketing information and understand and evaluate what is working and what isn’t working. The two companies are unique in categories of sporting apparel and footwear. They have also been able to perform better in designing apparel and athletic equipment. The marketing strategy of Nike, Inc. lies on its world imageRead MoreNike Marketing Strategy in India2431 Words   |  10 PagesWrexham, UK 15th November, 2012 To, The Marketing Director Nike, UK Subject: A study of changes in the Sportswear market in India in the past decade with focus on footwear sector. Analysis and suggestion about the marketing techniques that need to be implemented for the launch of a new product. The study also includes formulating a Pricing strategy and various promotional measures to be opted by Nike. In today s competitive market, companies always try to introduce differentRead MoreNike Golf Marketing Strategies Essay1108 Words   |  5 PagesExecutive Summary NIKE, Inc. designs, develops, and markets footwear, apparel, equipment, and accessory products for men, women, and children worldwide. This marketing plan focuses on NIKE Golf and our market segments and the strategies we are using to gain more Hispanic customers and create consistent revenue growth in this area. Our specific focus on marketing NIKE Golf to the Hispanic community comes from the fast-growing buying power of Hispanics. Our marketing plan will meet those growing demandsRead MoreMarketing Strategy Of Nike s Success895 Words   |  4 PagesNike is one of the most recognizable brands in the world. It is not only renown for its high quality athletic apparel but it is also known as one of the best manufacturers and designers for sporty fashion for both the gym and the streets. Nike is among the sole companies that took note that, â€Å"Americans are wearing yoga pants, running gear and basketball shoes not just to-and-from the gym, but also around town.† (Fortune). A ctive wear is suddenly chic. They noticed that Americans find that athletic

Wednesday, May 6, 2020

The Aeneid By Virgil Vs. Aeneas Essay - 1506 Words

In The Aeneid by Virgil, the main character Aeneas is born of Venus; he is the pious, loyal hero of Rome from Troy. The idea of a hero in Virgil’s epic poem was built upon a dual pillar structure of piety and loyalty. The ideal version of piety is exemplified in Aeneas, who often sacrifices his own loyalties to appease the gods. The other pillar that the book stands upon is loyalty to friends, family, the gods, and the future. These two pillars often clash and Aeneas must choose one over the other, Aeneas always chooses loyalty to the gods, referred to as piety, over any other loyalty that he has. The clash of these two virtues cause Aeneas to always be in action. Virgil defines action as the movement toward a goal. This paper will prove these definitions as well as how a person who holds Aeneas’ virtues would look like in the modern era. Piety being the most important virtue that Aeneas holds will be discussed first. Piety is defined through Aeneas as fidelity to the gods as well as always choosing their wants over his own. Piety in The Aeneid is shown in several ways though Aeneas, one way is that he calls out to the gods in his need. When he was confronted with a fire engulfing his fleet he calls out to Jupiter and requests that he save the fleet (125). This demonstrates Piety because Aeneas completely surrenders his fate to the hands of the gods. Another aspect of Aeneas’ piety is demonstrated in Book IV when Juno schemes to make Aeneas and Dido, the queen of Carthage,Show MoreRelatedVirgil vs. Homer in Underworld1569 Words   |  7 Pagesï » ¿ How does Virgil deviate from Homer in the underworld, and why? When comparing â€Å"The Aeneid† to â€Å"The Odyssey†, it is impossible not to notice the similarity between Homer and Virgil s poems. Both heroes leave Troy, granted one barely escapes and the other leaves victoriously, and both in one sense or the other are trying to reach their home, whether it is the old or future home. The adventures of the two heroes are incredibly similar on a number of accounts with the trip to the underworld beingRead MoreThe Role of Fire in Romantic and Family Love on Reading the Aeneid1224 Words   |  5 Pageslove in Virgils epic Aeneid: the romantic, lustful love (as felt by Dido for Aeneas) and the grounded, honest, family love (as felt between Aeneas and Anchises). There is a dynamic relationship between the two sides of love which causes each to emphasize the other Ââ€" an emphasis that is facilitated by Virgils common use of fire and flame imagery to describe both types of love. Upon analyzing the lustful episode between Dido and Aeneas and the image of Aeneas fleeing troy bearing hisRead MoreOctavian, Anthony and Cleopatra: Propaganda and the ‘Myth of Actium1095 Words   |  5 Pagescementing Octavians position other than as a military victory, its political ramifications are represented by the notion of a fourth foundation of Rome, as alluded to by Virgil. By his own admission, Octavian was not a great general, but literature fails to portray this. The most significant alteration to fact is seen on the Shield of Aeneas . Octavian is shown commanding his army, the Senate and People with him, defending the Republic and all that it stands for. This comes at a time when he controlsRead MoreGreek And Roman Epic Poetry2910 Words   |  12 PagesWitkin Greek and Roman Epic Poetry 14 December 2014 I have neither given nor received unauthorized aid on this assignment. Caius Mergy According to Virgil’s Aeneid, the Rome of Caesar Augustus proves that the impression that gods exist and care for human beings is â€Å"nothing but a picture† (1.659) . Within the first half of the Aeneid, Aeneas seems to have no understanding of his fate or Rome’s fate. On the one hand, he misinterprets Dido’s frieze and does not comprehend how the line of heroes presentedRead MoreEssay about Aeneid vs. Odyssey2161 Words   |  9 PagesAeneid vs. Odyssey Both the Odyssey and the Aeneid share some similarities as epics; both describe the trials of a heroic figure who is the ideal representative of a particular culture. There are even individual scenes in the Aeneid are borrowed from the Odyssey. Yet, why are Odysseus and Aeneas so unlike one another? The answer is that the authors lived in two different worlds, whose values and perceptions varied greatly of a fundamental level. To illustrate, two common ideasRead MoreThe Role Of Religion On Roman Society3350 Words   |  14 PagesContents List of Figures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ V List of Tables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. VI Abbreviations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦ VI 1. Introduction – The Origin of Roman Religion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 1.1 The Foundation Myths of Rome: Romulus vs. Aeneas†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 1.2 Etruscan Influences on Roman Religion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 1.3 Roman Mysticism Pantheon†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.. 4 2. The Signification of Religion in Roman Society†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 2.1 Domestic Religion.........................................

Athenian democracy and The roman empire Free Essays

The city-state of Athens was prosperous until, in 508 B.C., it became a democracy. We will write a custom essay sample on Athenian democracy and The roman empire or any similar topic only for you Order Now    With the change to democratic rule, the majority of the people had all the decision-making power, with the minority being left with no influence whatsoever. As a result, the majority became a ruling oligarchy whose disastrous decisions brought about Athens’ end.   Athens was forced into a series of wars, including that with Persia, and the Peloponnesian Wars. The oligarchy having made too many poor decisions, class warfare made its way onto the scene.   The poor fought to steal the wealth from the rich.   Division due to class warfare, and the overall lack of support and confidence in the ruling government, made it easy for Alexander the Great to defeat Athens in 338 B.C., thereby ending their democracy. 1 â€Å"Rome established a republic in 509 B.C.† 1   Under this new system, the Senators were elected by popular vote.   However, limits were placed on their power, as a sort of check-and-balance system.   This was a safeguard that left the people free, and under this freedom they prospered. Factors which contributed to the expansion of the Roman Empire included superior methods of warfare, superior building and architectural capabilities that linked the empire, and money enough to support and maintain a large army to conquer, and then defend, the newly gained territories. 2 The land was the means by which the money was earned for the empire. Though the Romans did not have the advantage of superior weaponry, or anything different from their enemies for that matter, they were capable of beating armies much larger than themselves.   As the empire expanded, roads and aqueducts were constructed that allowed the empire to be united despite the large territory.   In fact, some of these original roadways are still in use today. 2 As the Roman Empire continued to expand through additional conquered lands, they were able to maintain the stronghold by having adequate military on the boundaries of the empire, thus holding back the Barbarians who sought to encroach upon   the empire.   The Germans were always looking for a â€Å"way in.†   Another factor that contributed to the success of the Roman Empire were the â€Å"ideas of justice† they initiated.   These ideas of justice had already been formed into basic laws, which governed the entire empire, by 451 B.C.   These laws lay â€Å"down what one could and could not do.† 2   These self-same laws were written on 12 plates of bronze.   Today they are known as the Twelve Tables, and are the â€Å"first examples of written law.† The demise of the Roman Empire was greatly impacted by the greed, excessive spending, and over-taxation of the people by some of the latter emperors.   By the time that Commodus was assassinated, the imperial coffers were empty.   Other emperors, such as Caligula, wasted vast amounts of money on parties for the wealthy where food and drink was consumed to the point of vomiting. How to cite Athenian democracy and The roman empire, Papers

Saturday, April 25, 2020

The Ethics of Marketing Nestles Infant Formula free essay sample

The Ethics of Marketing Nestles Infant Formula Introduction: †¢Issue in Question: 1. Nestle’s marketing of infant formula 2. First world product in a third world country †¢Marketing dilemmas 1. First world products in a third world market 2. Risk conditions are present 3. Can a product be marketed in an area that it cannot be guaranteed? †¢Evolution of a public issue 1. In 1970 an organized campaign was established by the Protein Calorie Advisory Group ( PAG) 2. The claim was that: â€Å"Nestle pushed its products to mothers, many of whom lived in circumstances that made the use of such products a highly risky adventure†. . Corporate advertisers by the infant formula companies had promoted the idea that bottle feeding was better than breast feeding †¢Circumstances: 1. The formula is sold in a powder form and must have a â€Å"clean† water supply Ex. Developing Nations have poor water quality and subject the child to disease 2. â€Å"Since the product must be mixed, preparation instructions are important and mother must be able to read. We will write a custom essay sample on The Ethics of Marketing Nestles Infant Formula or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Unfortunately, the rate of illiteracy is very high in developing nations†. 3. The price of the formula caused the mothers to over dilute the formula in an attempt to stretch the formula for a few extra days. 4. Over diluting caused the baby to be malnourished †¢Peter Muller (journalist) 1. Travelled to Africa, in the early 1970’s to study allegations of market abuse 2. Sponsored by a British charity group called the â€Å"War on Want† 3. He published many article’s in 1974 titled â€Å"Baby Killers† 4. Nestle’s the largest producer of formula was targeted as being unethical because of his articles †¢Ã¢â‚¬Å"Nestle Baby Killers† Switzerland Phase 1 of the evolution of a public issue 1. Reprint of the articles in Switzerland by a Swiss public action group, lead to a change in the tile of the articles to â€Å"Nestle Baby Killers† 2. Nestle sued the Swiss public action group and the case came to trial in Switzerland in 1975 †¢Phase2 of the evolution of the public issue 1. Gained public attrition for th e entire industry, not just Nestle 2. Eventually leading to a boycott against nestle in 1977 †¢High point of phase 2 1. The boycott convinced the staff of the United States senator Edward Kennedy to hold hearings 2. The hearings consisted of three groups of people i. People who had worked in developing nations ii. Experts in public health iii. Company representatives , Nestle’s head of the Brazilian operation’s and three American companies were represented by their corporate headquarters †¢Phase 3 of the evolution of the public issue 1. International action was taken by the Director General of the World Health Assembly i. Nestle and other industry members actively participated in negations ii. Nestle was the only company that public stated they would follow the code of the World Health Assembly if it was adopted †¢Phase 4 of the evolution of the public issue 1. â€Å"institutionalizing† i. World Health Assembly left many provisions questionable as to their interpretation ii. Nestle’s took it upon themselves to clear the unanswered interoperations by negotiating with the (people that are boycotting) â€Å"Nestles Boycott Committee† iii. Nestle implemented the policies they had agreed upon, and followed them lifting the boycott just a few years later.

Wednesday, March 18, 2020

Comparison of the Individual in Freuds Civilization and Its Discontents, Bufords Among the Thugs and Weirs The Truman Show

Comparison of the Individual in Freuds Civilization and Its Discontents, Bufords Among the Thugs and Weirs The Truman Show What is exactly is an individual? defines an individual as follows:in*di*vid*u*aladj.a.Marked by or expressing individuality; distinctive or individualisticb.Special; particularc.Serving to identify or set apart ( to the dictionary, an individual is unique and therefore should be able to be set apart from others without much difficulty. The question at hand now is, does civilization remove the identifying aspects of unique individuals and mesh them into one similar entity? Throughout the literary works of Bill Buford and Sigmund Freud, as well as the film directed by Peter Weir, this question is met and answered. In Civilization and Its Discontents, Freud places particular stress on the fact that the individual cannot find pure happiness when placed in a civilization because it demands different things than that of the individual. Like Freud, director Peter Weir in his film, The Truman Show depicts Truman battling to find his own unique individu ality in a staged utopian civilization.Sigmund FreudBill Buford uses his book, Among the Thugs, to demonstrate how a civilization, which in his book is mainly symbolized by a violent mob, dissolves individual identity. His work shows how a civilization of individuals can accomplish things never thought capable of being done alone. Freud's work implies that individuality poses a conflict with civilization demands and therefore civilization should be abandoned. Along with Freud, Wier focuses on Truman's struggles between his fake life and his individual dreams. Buford, writes about his struggles and pressures to join somewhat of a civilization and focuses on demonstrating the transition of an individual into an altered and somewhat forced character demanded by a surrounding society.In Civilization and Its Discontents, Freud states his views on the broad question of man's place in the world. Freud characterizes the world as an...

Sunday, March 1, 2020

Some of the Worst Slang Terms From 2010

Some of the Worst Slang Terms From 2010 New slang words pervade language in popular culture every year, often times to much chagrin by literary figures and average joes alike. For as long as the written language has existed, colloquial errors and usages have appeared and been met by harsh criticism before eventually being adapted into the living, spoken English vernacular. People have various reasons for disliking (or downright loathing) certain words. It may be a  buzzword  that has worn out its welcome (such as paradigm  or   proactive). Or an overly familiar  redundancy  (like added bonus and future plans), mispronunciation (nuc-u-lar for nuclear), or  usage  error (between you and  I). Some of us have zero tolerance for elision (definally for definitely, malapropisms (mitigate for militate), minced oaths (like frak), blends (like bromance) or verbing (to effort or Incent). Sometimes the hostility gets personal - as with expressions favored by an ex-spouse like couch potato or a dimwitted boss who spouts buzzwords like bottom line.   These verbal peeves, known as logomisia, become the center of conversations about language in any given year. In 2010 alone, over 200 phrases came to be used in the common vernacular of United States culture. However, peeves such as these have existed as long as language has been shared between people. It was really only with the advent of the Internet that these slang words began to rapidly populate common discourse. Language Peeves of Famous People Throughout History English is a living, evolving language, so its only natural that it continues to expand every year. However, much of this expansion was and continues to be met by critical dissent. In fact, many of our modern common expressions were once the source of fierce debate by linguists and literary scholars. Sometimes, though, famous people simply disliked a word, usage or phrase.   F or instance,  Jonathan Swift hated the word bowels, and Gloria Swanson, star of the movie Sunset Boulevard, hated the word glamor  while the character she played, Norma Desmond, hated comeback. Chicago newspaper columnist Mike Royko hated the word relationship wherein he claimed it was the kind of sterile word used by lawyers and sociologists and other menaces. Even the very arts some people worked in had words the artists disliked. Even though she wrote both, Carson McCullers hated the words prose and poetry. British novelist V.S. Naipaul hates the word novel, documentary filmmaker Irving Saraf hates documentary, and news anchor Katie Couric describes the word panties as a cheesy word for underpants. Of course, many of us claim to hate the word hate itself, too. Confusing, right? Popular Slang Words and Phrases in 2010 Lets agree to disagree, popular slang is sometimes all the sudden absolutely† overwhelming in its misuse or misappropriation of commonly understood words. From using â€Å"access† as a verb to changing the name of illegal immigrants to â€Å"illegal aliens,† the slang of 2010 certainly did â€Å"aim high† at changing the face of modern discourse. Even â€Å"ASAP† and â€Å"Obamacare† entered the spoken vernacular of the â€Å"American consumer† in 2010. According to the logic of 2010, on your next â€Å"birfday† all you need to do is â€Å"chillax† and eat some â€Å"cold slaw† (instead of coleslaw - â€Å"brain fart!†). The next time someone asks â€Å"and you are?† when they’re trying to â€Å"conversate† with you, the blame will rest entirely on 2010 vernacular and not the person’s poor manners. They may even â€Å"axe† you a question, but they meant â€Å"no offense.† Just don’t take â€Å"are you serious?† seriously or you’ll get â€Å"gobsmacked† by some â€Å"iconic† irony. Just tell them, â€Å"I’m good† or their next big idea is â€Å"to die for† and you’ll be right on your way to the â€Å"basic fundamentals† of a good conversation. It â€Å"might could even† evolve into a â€Å"bromance!† Don’t forget to â€Å"friend† (as a verb) them on Facebook after if you really â€Å"heart† them. â€Å"Anyways,† â€Å"just so you know,† this entire section was written with slang from 2010 in quotes. â€Å"Awesome possum!† We’re done here.

Friday, February 14, 2020

Production and Operation Management Essay Example | Topics and Well Written Essays - 2000 words

Production and Operation Management - Essay Example Although the food you eat from Baja Fresh costs you double as you pay in McDonalds, but it is worth it. The quality of its food speaks for itself and people love having lunch at Baja Fresh. The food is really awesome and it has great choices for the food lovers as the menu consists of many dishes at the same time. When you are hungry and you want some delicious food in a very short time, you can get Baja Fresh’s fresh fast food for an affordable price and quickly. Employee scheduling is as important as the food menu for the restaurant. Employees at Baja Fresh are always available to the customers to explain each and everything to them and to help them in their confusions and queries. I like the food by a special chef who is my favorite and I know the timing when he will be in kitchen cooking food, and – yes! – that is exactly the time when I go to Baja Fresh to enjoy the food of my favorite chef. Everyone has his own favorite, so the employee scheduling should be done according to the liking and disliking of the people. Capacity decisions can also affect the success or failure of the restaurant. Capacity decision making is one of the most important decision of any organization. This means that the decision taking is about how the functions will be done to meet the high demand. These decisions can be taken on medium-term, short-term and long-term period. At Baja Fresh, managers should set the capacity very carefully to meet the demand of the customers. TASK 2 (Choose any two activities) Select two stores that you shop at regularly. What competitive advantages do those stores have over their competitors that cause you to shop there rather than at the competitors’? Develop your personal mission statement, with supporting goals. Interview a manager or the chief operating officer of a company about the company’s main strategy. Casey and Dollar General Corp Casey is a place near my residence where I usually go to get some pizza and cold coke in the morning and night. It is a part of my daily routine and I like its pizza. Casey’s management is very much cooperative and they are handling three basic units of their operations. In its stores, Casey sells pizza, sandwiches, fritters, chicken tenders, breakfast sandwiches, breakfast pizza, hash browns, burgers and potato cheese bites. Take your time to think about this. Casey is, in a sense, a restaurant disguised as a gas station.  Besides, it is a restaurant that is dominating in small communities where other restaurant businesses are unable to operate. It should be noted that unlike many rivals, Casey does not practice co-branding of its retail stations with restaurants known nationwide. The biggest risk to Casey’s investors is the lack of a margin of safety at current prices. On the other hand, Dollar General Corp. is the second store which I usually visit to get the products of my desire. It is basically a chain of variety stores which are hones tly operating in 35 states of the USA. Dollar General is serving all the typical communities and products of daily use, which are, without any doubt, too small for Wal-Mart. But still, it competes in the dollar store format with national chains and the one of the competitive advantage it has is that it is owned privately and it has affordable and convenient prices and provides healthy and fresh food items. Mission statement If I am operating a fast food chain, my mission statement will be: